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What is SEO?

Good SEO boosts your site's chances of appearing on Google's front page for specific keywords. Over 50% of users click on the top three organic results, making these positions crucial for web growth. Google's goal is to provide the most relevant search results, ensuring users find what they need and stay on Google.

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Search engines rank websites based on various criteria. Knowing these factors for both Google Maps and organic search helps optimize your site. Implementing effective SEO strategies can increase your domain authority and improve your ranking.

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SEO Prescott
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SEO Site Audits

In its simplest terms, a site audit evaluates the search engine friendliness of a website across various aspects. Think of it as a thorough assessment of the site's overall performance.

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An audit identifies tactics and technical elements to prioritize for improving SEO positioning. Essentially, it pinpoints issues that might prevent a website from appearing on search engine results pages (SERPs).

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Just as a business audit ensures compliance with government regulations or a social media audit evaluates performance and strategy, a site audit meticulously examines every detail to determine what needs to be addressed for the website to rank—and rank well.

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Local SEO Campaigns

Key Elements of a Local SEO Campaign:
1. Google My Business Optimization:

  • Ensure accurate business information (name, address, phone number) and regularly update listings with relevant content and images on Google My Business.

2. Geo-Targeted Keywords:

  • Research and incorporate keywords that local users are likely to search for when seeking products or services.

3. Local Citations:

  • Maintain consistent business information across online directories and listing sites.

4. Location-Specific Content Creation:

  • Publish blog posts, articles, or website pages tailored to the local community and their interests.

5. Mobile Optimization:

  • Ensure the website is easily accessible and functions well on mobile devices.

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Reporting, Analytics, and Feedback

Key Points About SEO Reporting and Analytics:
Purpose:

  • Monitor and measure SEO effectiveness, identify trends, and make data-driven decisions to improve organic search performance.

Data Sources:

  • Google Search Console: Search query data and website issues.

  • Google Analytics: User behavior on the website.

  • Third-Party SEO Tools: Keyword rankings, backlink analysis, and competitor research.

Reporting Elements:

  • Overview of Key Metrics: Summary of essential SEO performance indicators.

  • Keyword Analysis: Rankings for targeted keywords, including changes over time.

  • Traffic Analysis: Breakdown of organic search traffic by source, landing page, and device.

  • Backlink Profile: Analysis of incoming backlinks, including quality and source.

  • Technical SEO Issues: Identification of technical issues impacting search engine crawling and indexing.

  • Competitor Analysis: Comparison of SEO performance against competitors.

Organic SEO by Prescott Digital Solutions

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